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Human Rights  » Building A Successful Home Based Business Seemed Like A Good

Building A Successful Home Based Business Seemed Like A Good

Article:

Copyright 2005 Elaine Currie

Building A Successful Home Based Business struck me as a pretty

good title for an article concerned with home based business.

Successful Home Based Business is a decent keyword phrase for

the search engine robots and "successful" is on most lists of

good words to use in advertising, so that should help attract

human readers. Building A Successful Home Based Business is also

accurately descriptive of the content.

I was especially pleased with this title because it occurred to

me very quickly when usually it takes me longer to think up a

title than to write a whole article. When it comes to choosing

names, my brain just shuts down. It's always been the same, I

can still remember the anxiety caused by having to choose a name

for a childhood pet gerbil or goldfish . "Goldie" wasn't

terribly original but it was the best I could manage for the

fish and I think my mother eventually had to name the gerbil on

my behalf. When it came to naming my children, the

responsibility was almost unbearable: not only did I have to

face the trauma of thinking up names, I had to try to guess if

the child would grow up despising me for making an inappropriate

choice. A name that suits a cute baby can sound ridiculous when

applied to a clumsy school kid or, worse still, a moody

teenager. It would be a lot easier if we could just call them

"child 1","child 2" etc and let them choose their own names when

they reach the age of twelve or so.

Anyway, back to Building A Successful Home Based Business. I had

the article ready, I had the great title and then I received an

email from the owner of Ezine Articles.com (one of the places I

regularly submit articles). The email started like this:

"Hi Elaine,

Did you hear that we stopped accepting articles with duplicate

titles?

This was a defensive move on our part to reduce the number of

incoming non-exclusive rights article submissions. Now that all

86k of the articles listed have unique titles, that means that

your future article titles may be rejected if it's already in

use by another author... "

My first reaction was: "Oh, good", my second reaction was: "Oh,

no". The second reaction was caused by the realisation that

things are going to get more difficult for people who take care

over their work. Thousands of articles on every subject

imaginable are being added to the vast Internet library each

day. The quality of some of these articles is dubious. Many

Internet entrepreneurs are putting their metaphorical pens to

their virtual paper and churning out poorly spelt,

ungrammatical, pointless articles just for use as vehicles for

their resource box. Some Internet entrepreneurs cheat by having

articles ghost written and then publishing the articles as their

own. Worse still, there are unscrupulous Internet entrepreneurs

who use software to churn out articles that they then pretend to

have written. Worst of all are the Internet outright cheats who

stoop to copying someone else's article, claiming authorship and

slapping on their own copyright notice.

The non-duplicate title rule imposed by Ezine Articles is an

excellent thing and should cause the cheats some problems. My

point here, however, is not to lecture on the evils of cheating.

There is a saying: "All's fair in love and a successful home

based business" (or something like that) and I'm not about to

start my own anti-plagiarist cyber police force. My really big

concern about this deluge of articles is purely selfish: I fear

that the cheats have used up all the best titles and I'll never

be able to think up a new one. I haven't yet submitted "Building

A Successful Home Based Business " but I fear it might get

bounced straight back at me for re-naming..

The email from Ezine Articles included some suggestions for

inventing good unique titles. One suggestion was to increase the

length of future article titles. I can see how this would work

but, if the cheats keep on publishing at their current rate, we

are going to end up with 95 word titles and people will lose

interest in the article before they get to paragraph one. Any

minute now, some enterprising Internet entrepreneur will

announce that he has invented a "brand new, hot, original, one

of its kind" tool for creating unique article titles "at the

push of a button" which he will let you have at a "discounted

price". In no time at all the Internet will be overrun with

wannabe entrepreneurs making the same claims. As there is

software that can do a similar thing with whole articles, titles

should be very easy to manipulate. Maybe they will find a way of

copyrighting titles that they can then hold to ransom. Imagine

the stress of having to bid on ebay for the title you need for

your new article.

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Another suggestion was to change the order of the words if your

preferred title had already been used by someone else. Obviously

this can work well but there are going to be some ugly titles

created by this anagrammaticall manipulation. If we take my

short title as an example: "Building A Successful Home Based

Business", we could rearrange that to make "Building A Home

Based Successful Business" or, at a stretch "Building A

Successful Business - Home Based" , maybe we could even push it

to "A Successful Home Based Business - Building" or "A Home

Based Business: Successful Building" but that's about the limit

if we want our title to make sense. After this we will have to

look at perhaps changing "A" to "Your" or adding "Easily" or

"Quickly" in front of or after "Building A Successful Home Based

Business". The length of the title is already starting to grow!

To search engine robots, the word order changing won't matter

but to human readers it makes a big difference. "At Home Work"

already crops up all over the place as an alternative to "Work

At Home". The two phrases don't actually mean the same thing and

the former phrase is so clumsy. People tend not to say: "I want

to at home work". As a Google search term it's fine, it's also

very popular and that's why it gets used, but it's not exactly

good conversational English. Just yesterday I saw a website

offering to help people to locate "an online home based job you

can work at home as a successful home based business". What?

Well, I suppose it does get the message over (just about) but

it's not exactly easy reading. It's just a collection of

keywords strung together in an order that barely makes sense and

that is not the best way to communicate with other human beings.

The addition of "part-time or full-time", "free", "from

home","no risk" and "guaranteed" would make this just about the

perfect title material. Then we could extend it with other

popular words like "101 Ways" and "Top Ranked" and "Top Ten".

It's easy to see how this small selection of words alone could

be the start of a whole series of keyword rich article titles,

it could run into hundreds. I'd better get on and write some

articles to fit those keywords. Now, if only I had a piece of

software that would rearrange the keywords into unique

patterns...

About the author:

Elaine Currie has a Work From Home Directory at her Plug-In

Profit Site to help everyone who wants to work at home:

http://www.huntingvenus.com